Thursday, 6 February 2014

Official: Google’s Sridhar Ramaswamy Takes Over Ads & Commerce, As Wojcicki Heads To YouTube

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Sridhar Ramaswamy, Google head of ads and commerceWith today’s news that Google ads veteran Susan Wojcicki has is now heading YouTube, Google tells Search Engine Land that Sridhar Ramaswamy will lead the ads and commerce team.
Ramaswamy and Wojcicki, who’ve both shared the title of SVP, Ads & Commerce, have been jointly running the ads division for the last year. The transition from being co-leader to sole leader of the team should be a smooth one for Ramaswamy.
A graduate of Brown University, Ramaswamy joined Google in 2003 as a software engineer and has been involved on the ads side throughout his decade-long tenor.
He’s been heavily involved in leading development on payment products, AdWords, and Google’s two biggest moves on the ads side in recent years: Google Shopping’s transition to a paid platform in 2012 and the ushering in of Enhanced Campaigns last year.