Search marketing intelligence firm, AdGooroo announced it is the first to provide insights into search advertising spend on mobile devices. The new mobile search data is now included in the company’s SEM Insights Tool, starting with data from the U.S., U.K. and Australia.
Additional mobile insights now available include ad copy, impressions and clicks, click-through rates, costs-per-click at the campaign and keyword level.
AdGooroo has also released a list of the top 20 advertisers in mobile search by impressions in January 2014. The list is based on impressions from the top 50,000 keywords on Google AdWords in the U.S.
Amazon dominates as the number one search advertiser on both mobile and desktop. Walmart ranks number 2 on desktop, but barely squeaks into the top 20 on mobile, while JC Penney ranks number five on desktop search and is at just 29 in the list of mobile search advertisers.
iTunes and ActiveBeat, a health content provider, garnered more mobile search impressions than desktop impressions in January. Pizza Hut, Wells Fargo and Chase’s rankings reflect their investment in location-based mobile ad campaigns — search for “pizza” on your smartphone, and you’ll likely see an ad for Pizza Hut.